Owning your brand has never been more important! In the early internet, traffic ruled — today, owning a category or platform-level brand captures direct, qualified demand and secures your leadership position, defining the market instead of following the competitor who claimed the brand first.
Brand Economics. The right premium domain is a one-time capital investment. Competing against the company that owns it? That's a perpetual marketing expense you'll never recover.
Brand Economics. The right premium domain is a one-time capital investment. Competing against the company that owns it? That's a perpetual marketing expense you'll never recover.